When Jim Roche attended his first workshop with Enterprise Ireland, he didn’t have a fledgling business plan to bring with him. The founder of medical devices firm Incereb was a little more vague than that. “I didn’t even have a drawing, I just had an idea in my head,” he said. Back in 2011, that idea was for a new device that would make performing EEG tests on newborn babies a lot easier. It would be a niche market, but an important one. Current figures estimate one in 20 babies experiences a lack of oxygen during their birth, putting them at risk of developing brain injury and seizures. It’s an area of the medical industry in which Roche has significant experience. Not only was he a lab...
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